CORE://REPLENISH
Lifecycle email that sells while you sleep
A full-funnel Klaviyo lifecycle program for an eco-baby e-commerce brand — including a replenishment trigger that emails parents before the diapers run out.
Active client engagement — PureBorn (UAE)
The problem
PureBorn's email revenue depended on manually sent campaigns. Every lifecycle moment — abandoned carts, lapsed customers, replenishment windows — passed silently unless a human remembered.
The system
A complete lifecycle program built as native drag-and-drop Klaviyo templates: Abandoned Cart, We Miss You, Subscribe & Save, Running Low Restock, Leave a Review, Order Confirmation — and the hero flow, a consumable-replenishment trigger timed by purchase data. Templates were built and pushed programmatically via MCP. Delivered alongside a conversion-focused UX proposal with a working Next.js prototype — one client, three disciplines.
How it flows
- 01
Purchase event
Shopify order data lands in Klaviyo
- 02
Consumption model
Days-of-supply estimated from order history
- 03
Trigger fires
Right before the product runs out
- 04
Branded flow sends
Native template, on-brand, genuinely useful
- 05
Review & tuneHuman checkpoint
Performance reviewed with the client
Who this is for
E-commerce brands with repeat-purchase products. Replaces ad-hoc campaign sending with a machine that catches every lifecycle moment — the replenishment pattern alone applies to any consumable business.
FOOTAGE INCOMING
System walkthrough in production
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