CORE://BROADCAST
Write once, publish everywhere
A Notion → Canva → Blotato pipeline, driven by an MCP server we built ourselves: one piece of content becomes on-brand posts across every platform.
In production — runs BTD's own channels
The problem
Publishing to five platforms means five formats, five uploads, five chances to skip it. Consistent multi-channel presence dies of friction.
The system
Content is written once in Notion. Designs generate through Canva, and a custom TypeScript MCP server we built for Blotato publishes to Instagram, TikTok, LinkedIn, and X — captions, formats, and scheduling handled. Create → approve → publish, with the approval gate kept human. The pipeline runs BTD's and client channels today.
How it flows
- 01
Write once
One piece of content in Notion
- 02
Design generates
Canva templates produce platform formats
- 03
ApproveHuman checkpoint
Human gate before anything goes live
- 04
MCP publishes
Custom Blotato MCP server fans out to all platforms
Who this is for
Creators, marketing teams, and founders who need daily multi-platform presence without a content team. Also proof BTD builds its own integrations when none exist.
FOOTAGE INCOMING
System walkthrough in production
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